lead.enriched

{
  "source_tracking": {
    "widget_version": "01",
    "widget_name": "Primary",
    "source_code": "01",
    "source_label": "Website"
  }
}

{
  "event": "lead.enriched",
  "event_id": "uuid-v4",
  "timestamp": "2026-04-06T14:22:00Z",
  "organization_id": "b8ff2073-228d-4f0f-b5db-28b49cf4069e",
  "data": {
    "lead_id": "b543b8ca-87ff-45e9-8d04-65c61853c853",
    "flow_id": "ad64cf83-45d9-4f72-a57a-c028f0678fdc",
    "lead_status": "personal_info_and_estimate_provided",
    "source_tracking": {
      "widget_version": "01",
      "widget_name": "Primary",
      "source_code": "01",
      "source_label": "Website"
    },
    "contact": {
      "first_name": "Rhett",
      "last_name": "Butler",
      "email": "rhett.butler@email.com",
      "phone": "(770) 448-5252",
      "contact_consent": true
    },
    "address": {
      "formatted": "4355 Candacraig, Johns Creek, GA",
      "street_number": "4355",
      "street": "Candacraig",
      "city": "Alpharetta",
      "state": "GA",
      "zip": "30022",
      "lat": 34.0324253,
      "lng": -84.2327157
    },
    "property": {
      "county": "Gwinnett",
      "subdivision": "JAMESON MILL",
      "type": "Residential",
      "built_year": "2010",
      "years_in_home": "16",
      "owner_occupied": true,
      "rental_alert": false,
      "trust_alert": false,
      "business_alert": false,
      "primary_owner": "John Joanna",
      "accuracy_code": "H"
    },
    "roof_estimate": {
      "estimate_number": "R5101UT33",
      "cost_min": 24667,
      "cost_max": 32456,
      "roof_area": 5193.46,
      "roof_material": "asphalt shingle",
      "complexity": "moderate",
      "average_pitch": 41.83,
      "accuracy_alerts": {
        "roof_area": "HIGH_AREA",
        "roof_pitch": "NO_ALERTS"
      }
    },
    "project_details": {
      "reason": "It's leaking or has water spots",
      "start_time": "In the next few weeks"
    },
    "spark360_scores": {
      "lead_integrity_score": 7,
      "surepay_score": 4,
      "elevate_score": 6,
      "lead_integrity_defects": ["surname"]
    },
    "sales_hacks": {
      "elevate_hack": "Cautiously upsell — present modest upgrades tied to efficiency or long-term savings.",
      "surepay_hack": "Low reliability — recommend deposit up front and strong financing options.",
      "buyer_insight_hacks": {
        "popular_picks_hack": "Show what's trending in their area. Reinforce their decision is in line with other happy customers.",
        "quality_first_buyer_hack": "Focus on material quality, expert installation, and long-term value."
      }
    }
  }
}