{
"event": "lead.enriched",
"event_id": "uuid-v4",
"timestamp": "2026-04-06T14:22:00Z",
"organization_id": "b8ff2073-228d-4f0f-b5db-28b49cf4069e",
"data": {
"lead_id": "b543b8ca-87ff-45e9-8d04-65c61853c853",
"flow_id": "ad64cf83-45d9-4f72-a57a-c028f0678fdc",
"lead_status": "personal_info_and_estimate_provided",
"source_tracking": {
"widget_version": "01",
"widget_name": "Primary",
"source_code": "01",
"source_label": "Website"
},
"contact": {
"first_name": "Rhett",
"last_name": "Butler",
"email": "rhett.butler@email.com",
"phone": "(770) 448-5252",
"contact_consent": true
},
"address": {
"formatted": "4355 Candacraig, Johns Creek, GA",
"street_number": "4355",
"street": "Candacraig",
"city": "Alpharetta",
"state": "GA",
"zip": "30022",
"lat": 34.0324253,
"lng": -84.2327157
},
"property": {
"county": "Gwinnett",
"subdivision": "JAMESON MILL",
"type": "Residential",
"built_year": "2010",
"years_in_home": "16",
"owner_occupied": true,
"rental_alert": false,
"primary_owner": "John Joanna",
"accuracy_code": "H"
},
"roof_estimate": {
"estimate_number": "R5101UT33",
"cost_min": 24667,
"cost_max": 32456,
"roof_area": 5193.46,
"roof_material": "asphalt shingle",
"complexity": "moderate",
"average_pitch": 41.83,
"accuracy_alerts": {
"roof_area": "HIGH_AREA",
"roof_pitch": "NO_ALERTS"
}
},
"project_details": {
"reason": "It's leaking or has water spots",
"start_time": "In the next few weeks"
},
"spark360_scores": {
"lead_integrity_score": 7,
"surepay_score": 4,
"elevate_score": 6,
"lead_integrity_defects": ["surname"]
},
"sales_hacks": {
"elevate_hack": "Cautiously upsell — present modest upgrades tied to efficiency or long-term savings.",
"surepay_hack": "Low reliability — recommend deposit up front and strong financing options.",
"buyer_insight_hacks": {
"popular_picks_hack": "Show what's trending in their area. Reinforce their decision is in line with other happy customers.",
"quality_first_buyer_hack": "Focus on material quality, expert installation, and long-term value."
}
}
}
}
