Spark360 sends normalized score values and curated buyer insight hacks in outbound payloads.
| Score | Payload Scale | Conversion |
|---|
lead_integrity_score | 1-10 | None required |
elevate_score | 1-10 | None required |
surepay_score | 1-10 | Normalized by Spark360 before payload delivery |
sales_hacks behavior
sales_hacks includes two highest-scoring actionable buyer insight hacks- Null hacks are omitted, not emitted as null keys
elevate_hack and surepay_hack are included when available- Raw source score blobs are not included in outbound payloads
Score normalization
surepay_score is normalized to the 1-10 scale by Spark360 before being included in webhook payloads. All three scores use the same 1-10 scale for consistency.
Lead payload defaults
Every lead payload includes:
{
"widget_version": "01",
"source_tracking": {
"source_code": "01"
}
}
lead.enriched is required and cannot be disabled.
